Tag Archives R.M. Lane

SWOT what?

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Jennifer Fusco, authorIt’s a noun, not a verb.

A few years ago, a young marketing exec joined one of my local writers’ groups. Jennifer Fusco was determined to write fiction for publication, so she joined Connecticut Romance Writers Association (CTRWA). A North Carolina native, she spoke in a southern accent like mine, so we hit it off.

Jennifer soon became a member of the CTRWA board, then served a term as president, and hit the writers conference circuit with plain talk presentations on aspects of marketing for authors. Her contemporary romance FIGHTING FOR IT, set in the world of boxing, is slated for a September 2015 release by Penguin. Recently, Belle Bridge Books released MARKET OR DIE, an instructional book for authors filled with concepts like branding, market research and making a SWOT analysis.

She used my SWOT analysis in her book.

SWOT is an acronym