Why I’m playing #WinAndYou’reIn

by | Sep 8, 2017 | The Horsey Set Net

Not just because I’d like a trip to the Breeders Cup at Del Mar and a possible meet-and-greet with jockey Mike Smith and trainer Bob Baffert and a tour of the Del Mar backstretch. That would be wicked cool. I also figured the campaign would be good experience...

Lessons from Lady Gaga and Lin-Manuel Miranda

by | Aug 11, 2017 | Blog

I’d just posted to Twitter’s #Fridayreads about a book titled MONSTER LOYALTY: HOW LADY GAGA TURNS FOLLOWERS INTO FANATICS by Jackie Huba. Okay, the word “fanatics” suggests unpleasantness, but the word “fan” derives from it. We all...