Why I’m playing #WinAndYou’reIn

Not just because I'd like a trip to the Breeders Cup at Del Mar and a possible meet-and-greet with jockey Mike Smith and trainer Bob Baffert and a tour of the Del Mar backstretch. That would be wicked cool. I also figured the campaign would be good experience for me as an author who has to do her own marketing. Check it out: (more…)

Lessons from Lady Gaga and Lin-Manuel Miranda

via GIPHY I'd just posted to Twitter's #Fridayreads about a book titled MONSTER LOYALTY: HOW LADY GAGA TURNS FOLLOWERS INTO FANATICS by Jackie Huba. Okay, the word "fanatics" suggests unpleasantness, but the word "fan" derives from it. We all are "fans" of a musician, an author, a sports team, chocolate. Gaga's fans absolutely love her, and she loves them in return. Her sincerity pulses in a current between her ...